District Rural Development Cell (ANANDADHARA)

Details of the activities included in the Anandhara project

The Government of India launched a scheme called Swarna Jayanti Gram Swarojgar Yojana (SGSY) on April 1, 1999, to eradicate poverty in rural India.
After a decade of implementation of the scheme, various surveys commissioned by the government found some weaknesses in the scheme and as the scheme did not yield the expected results, the Government of India restructured the Swarna Jayanti Gram Swarojgar Yojana from 1st April 2013 as per the recommendations of the surveyors, the National Rural Livelihood Mission, N.R. LM or Ajibika launched the project.

In West Bengal, this scheme was launched as Anandadhara. The main objective of the project is to reduce poverty by organizing women from poor families in rural areas and increasing their capacity and skills through employment and wage-based employment in a stable manner.

The key features of the project are – universal social integration, organization of the poor, capacity building and skill building of the poor, universal financial inclusion livelihood development, appropriate infrastructure for production and marketing, and preparation of project-specific support structures at various levels.

Through the collaboration/coordination of various government departments (MGNREGS, Health, ICDS, Food, Education, Tourism, Fisheries, and Animal Resource Development), women groups and members of the association continue to participate in various livelihood activities.

Anandhara Malda branch is making relentless efforts to empower the rural poor women of Malda district by increasing their capacity and skills. Formation of women’s groups, formation of their organizations, training, and participation in various government social initiatives for village development, affiliation, and right career selection has created a stir in Malda district.

As of 31 October 2019, 49 thousand 749 self-help groups have been formed by organizing rural women.
This year, the target of bank loans has been fixed at 37 thousand 834 crores 46 lakh rupees. The work of proper arrangement of loan sanction continues. Efforts continue to ensure that every team member can choose a proper and profitable livelihood through the necessary training. In various fields, women groups are participating in joint livelihood in various ways. Preparation and supply of patient sheets to hospitals, preparation, and supply of napkins, preparation, and supply of school dresses, preparation of mid-day meals, purchase of paddy from farmers at Government Minimum Support Price, operation of roadside motels, chip canteens, operation of Villain work sites, the establishment of tailoring hubs, organic fertilizers Women of SHGs are engaged in various economic activities such as multi-season vegetable farming, fish farming, training of SHG members in animal husbandry by animal partners in the village, vaccination and breeding of improved breeds, etc.

Signature /-
Project Officer/-
District Village Development Corporation
DRDC / Anandhara Malda.